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'big Data' Means Business Needs Mathematicians

By Technology Review

September 30, 2011

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The proliferation of ways to measure things—point-of-service terminals, Web analytics, geographic and temporal records, even semantic information—means businesses are drowning in data. This has led to a new class of engineer, the "data scientist," whose job it is to perform the sophisticated mathematical gymnastics required to extract actionable information from this mass of numbers.

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