A research collaboration between Seiko Epson Corp. and Kyoto University melds digital printing and fashion shows.
"The aim of the joint research is to develop a digital technology-facilitated business model by which innovative art producers and fashion consumers alike can customize and receive their orders on-demand," says Kyoto Professor Naoko Tosa.
Tosa creates digital art for fashion that is presented on a gallery screen using projection mapping. Her Sound of Ikebana project presently on display at at Tokyu Plaza Omotesando in Tokyo is an example of the collaboration between her team and Epson.
Tosa's team has produced dynamic sound-generated moving images utilizing a synchronized setup consisting of two computers, a high-speed camera, lighting and audio equipment, and art materials. The process culminates into a choreographed series of motion paint pictures.
Tosa and Epson are hopeful that the approach to fuse art and fashion will encourage more artists to produce and sell tailored printed clothing on demand.
From Kyoto University
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