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Coupons and Other Marketing Gimmicks Come to Higher Ed

By EdSurge

May 9, 2022

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"Now is the time," said a recent promotional email from Udemy, a library of online courses. The ad promised courses on coding websites and minting NFTs for cut rates as low as $13.99, but only during a two-day "flash sale."

Limited time offers are just one example of the kinds of marketing gimmicks that have become common as the Internet has become flooded with online course providers promising to help people learn new skills.

A simple Google search, for instance, might lead to coupon codes for edX, which provides online courses from some well-known universities. Coursera, another giant online provider that works with traditional colleges, runs special rate promotions as well.

In a crowded market, in industries where workers need to "upskill" more often, it's natural that online course providers are adopting sales tactics long used by other industries.

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