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Do Voice Technology Interactions Reveal More Information?

By American Marketing Association

December 7, 2022

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Researchers from University of Miami and New York University found that people reveal additional kinds of information about themselves when they interact using voice technology.

Consumers using voice technology reveal information verbally or voluntarily, as well as non-verbally or unintentionally through paralanguage and ambient sound, the researchers say in an article in the Journal of Marketing.

The researchers provide suggestions for improved consumer protection against mechanisms that may misleadingly increase consumers' verbal disclosure likelihood when speaking to connected devices. Further, they discuss privacy challenges of collecting and using information inferred from vocal paralanguage and ambient sound inherently captured in oral interactions with technology.

From American Marketing Association
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