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The Implications of Online Investing

By Prabhudev Konana, Nirup M. Menon, Sridhar Balasubramanian

Communications of the ACM, Vol. 43 No. 1, Pages 34-41

Millions more individual investors, lower commissions, Web-based interfaces, new e-brokerages and e-trading systems. ... Along with an unobservable market structure and hidden transaction costs.

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