Home → Magazine Archive → December 2001 (Vol. 44, No. 12) → Admediation: New Horizons in Effective Email Advertising → Abstract

Admediation: New Horizons in Effective Email Advertising

By Ram D. Gopal, Zhiping Walter, Arvind K. Tripathi

Communications of the ACM, Vol. 44 No. 12, Pages 91-96

Using incentive-based approaches to match interested buyers and sellers.

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