Home → Magazine Archive → November 2007 (Vol. 50, No. 11) → Drivers of Price Premium in E-Markets → Abstract

Drivers of Price Premium in E-Markets

By Hee-Woong Kim, Yunjie Xu

Communications of the ACM, Vol. 50 No. 11, Pages 91-95
10.1145/1297797.1297803



How price sensitivity influences online customers' purchase decisions.

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