Scholars in marketing and consumer behavior have identified several factors that influence consumer switching in general. However, examining switching behavior between technology substitutes, especially in the case of consumer technologies, is salient for several reasons.
advertisement
Home → Magazine Archive → October 2008 (Vol. 51, No. 10) → Switching Between Consumer Technologies → Abstract
Switching Between Consumer Technologies
0 Comments
No entries found
Log in to Read the Full Article
Purchase the Article