Home → Magazine Archive → February 2008 (Vol. 51, No. 2) → Are People Biased in Their Use of Search Engines? → Abstract

Are People Biased in Their Use of Search Engines?

By Mark T. Keane, Maeve O'Brien, Barry Smyth

Communications of the ACM, Vol. 51 No. 2, Pages 49-52
10.1145/1314215.1314224



Assessing user search behavior when deciding which links to follow in rank-ordered results lists.

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