Home → Magazine Archive → November 2011 (Vol. 54, No. 11) → Managing Is Adoption in Ambivalent Groups → Abstract

Managing Is Adoption in Ambivalent Groups

By DongBack Seo, Albert Boonstra, Marjolein Offenbeek

Communications of the ACM, Vol. 54 No. 11, Pages 68-73

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Insightful implementers refocus user ambivalence and resistance toward trust and acceptance of new systems.

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