Home → Magazine Archive → August 2012 (Vol. 55, No. 8) → Advertising Gets Personal → Abstract

Advertising Gets Personal

By Samuel Greengard

Communications of the ACM, Vol. 55 No. 8, Pages 18-20
10.1145/2240236.2240243

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Online behavioral advertising and sophisticated data aggregation have changed the face of advertising and put privacy in the crosshairs.

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