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Understanding the Impact of Video Quality on User Engagement

By Florin Dobrian, Asad Awan, Dilip Joseph, Aditya Ganjam, Jibin Zhan, Vyas Sekar, Ion Stoica, Hui Zhang

Communications of the ACM, Vol. 56 No. 3, Pages 91-99

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As Internet-based videos become mainstream, user expectation for high quality is constantly increasing. In this context, it is crucial for content providers to understand how video quality affects user engagement and how to best invest their resources to optimize video quality. 

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