July 2016 - Vol. 59 No. 7

July 2016 issue cover image

Features

Opinion

The Power of Big Ideas

Big ideas are, in some ways, organizing principles that point in the direction of useful research, development, and engineering. Interestingly, these simply stated goals may also motivate the development of business models for sustainability.
Research and Advances Research highlights

Mesa: A Geo-Replicated Online Data Warehouse For Google's Advertising System

Mesa is a highly scalable analytic data warehousing system that stores critical measurement data related to Google's Internet advertising business. This paper presents the Mesa system and reports the performance and scale that it achieves.

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