Home → Magazine Archive → January 2023 (Vol. 66, No. 1) → Getting a Handle on Handles → Abstract
By Alexandra J. Roberts
Communications of the ACM,
Vol. 66 No. 1, Pages 28-30
10.1145/3571451
![[article image]](https://cacm.acm.org/system/assets/0004/4464/121922_CACMpg28_Getting-a-Handle.large.jpg?1671321986&1671321986 "corporate logos")
"What's your handle?" It is a question Internet users ask each other frequently (even in real life—IRL), whether they are talking about Twitter, Instagram, Telegram, Discord, Reddit, or almost any other social platform on which your username is your identity.
On the consumer-facing Web, your handle is the doorway to your personal brand.
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