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At&t Prepares For the End to Iphone Exclusivity

By CNET

November 12, 2010

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The end of 2010 is close and it looks like AT&T is beefing up its device portfolio and app offerings for a day when it isn't the only U.S. operator offering the Apple iPhone.

Earlier this week, the nation's second largest wireless operator launched the first Microsoft Windows Phone 7 phones, and it also added two new Android smartphones to its line-up. Additionally, it announced a new deal with app store provider GetJar, which will help it address the app market beyond smartphones.

By the end of the month, it's expected to begin selling the first commercial competitor to the Apple iPad. And it's been spending millions of dollars in advertising since this summer marketing the BlackBerry Torch, the first QWERTY/touch screen BlackBerry to use the latest BlackBerry OS 6.

All of this activity has been happening as rumors circulate that AT&T will lose its exclusive contract to offer the Apple iPhone in the U.S. Press reports indicate that Verizon Wireless will likely get a version of the iPhone as soon as the first quarter of 2011.

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