It takes energy to run the computers inside data centers—and then more energy to cool them down. With demand for cloud computing growing rapidly, the companies that run these centers are looking for ways to save on energy costs. The microprocessors inside their computers look to be an ideal target.
For years, Intel and AMD have dominated the microprocessor market with high-performance chips. But as the cost of cooling chips becomes a bigger issue, these companies will face competition from low-power upstarts, some of which use chip architectures originally developed for cell phones and other mobile devices.
From Technology Review
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