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War for Tech Talent Hits 'White Hot' New York Startup Scene

By Wired

December 13, 2010

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It's a good time to be a software programmer in New York City.

Although the unemployment rate in the Big Apple remains over 9 percent—roughly double what’s considered healthy—the demand for programmers and engineers to work in the city’s burgeoning internet startup scene is stronger than it’s been in a decade.

New York-based startups like Gilt Group, Etsy, Foursquare, Tumblr, Intent Media and Rent-the-Runway, among others, are all fighting for the best talent. So are old media titans like NBC Universal, News Corp., Time Warner, and AOL.

Meanwhile, West Coast tech giants like Google are increasing their footprint in the city. The Web search leader just closed a nearly $2 billion dollar deal to purchase 111 Eighth Avenue, the gargantuan, high-tech mega-building in the Chelsea neighborhood.

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