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The Technology Behind Super Bowl Xlv and Cowboys Stadium

By ITworld

February 3, 2011



It isn't easy to get a press pass to cover the Super Bowl, especially since my sports credentials are nonexistent. Nevertheless, I braved ice and snow to travel this week to Dallas and attend the media day with 1,700 other journalists to see what is going on in advance of the big game on Sunday.

This is my second visit to Cowboys Stadium in Arlington, Texas, and I still am in awe of the place. It is big, it is wonderful, and it is filled with lots of high tech. Oh, and I think there are some big beefy guys that come here from time-to-time to throw a ball around, too.

The most noticeable thing as you enter the stadium is the assembly of midfield multiple video screens, stretching between the 20-yard lines. It is the largest high-definition screen in the world, typical Texas. In addition to these TVs, the stadium has thousands more TVs, each with its own IP address and media server that are used for menu boards for the concessions and to carry advertising in the hallways around the stadium...

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