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Tv's Next Wave: Tuning In to You

By The Wall Street Journal

March 9, 2011

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The television is channeling you. Data-gathering firms and technology companies are aggressively matching people's TV-viewing behavior with other personal data—in some cases, prescription-drug records obtained from insurers—and using it to help advertisers buy ads targeted to shows watched by certain kinds of people.

From The Wall Street Journal
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