Home → News → Cambridge Analytica Knew How You'd Vote If You Wore... → Full Text
By Bloomberg News
November 30, 2018
![[article image]](https://cacm.acm.org/system/assets/0003/3342/113018.bloomberg.wrangler_jeans.large.jpg?1543624129&1543624128 "Wrangler jeans")
The whistle-blower behind the Cambridge Analytica revelations said the now-defunct data research firm used the fashion preferences of Facebook Inc. users to help develop the algorithms needed to target them with political messaging.
From Bloomberg News
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