The Davis Cup tennis tournament is being revamped to incorporate virtual replacement advertising during broadcasts at the inaugural game in Madrid, Spain, so sponsors' logos and banners will be superimposed digitally on the courts.
This approach will permit organizers to sell different sponsorship packages globally, opening up revenue channels via deals with multiple companies.
Digital board replacement (DBR) allows the superimposition of customized images anywhere on the field, without being affected by camera movement or the position of players.
DBR often is used on sideline boards and the three-dimensional carpets near goals in soccer matches.
Kosmos Tennis aims to support at least three separate regions with specific feeds in this inaugural season, expanding it to more territories and new sponsors in coming years.
From Associated Press
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