Apple has launched an intiative called [AR]T, a curation of augmented reality (AR) art featured in a series of guided walks in New York City's Central Park.
Apple worked with the New Museum to select artists to create an AR work that has been choreographed into the landscape of the tour, using public space as a canvas. The walking tours will be free and open to the public, and similar events will be offered in San Francisco, London, Paris, Hong Kong, and Tokyo. Viewers will be provided with headphones and an iPhone; along the route, in specific places, works of art appear on the screen against the backdrop of the viewer's surroundings.
"The New Museum has always led at the intersection of art and tech and we could not have asked for a better partner in Apple to support the fantastic visions of these pioneering artists," says New Museum director Lisa Phillips.
From The New York Times
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