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Big Tech Snags Hollywood Talent to Pursue Enhanced Reality

By The Wall Street Journal

November 9, 2020

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Major Silicon Valley companies are scooping up top Hollywood digital visual-effects artists and technology in order to enhance their augmented reality (AR) and virtual reality (VR) products with lifelike experiences.

Google, Facebook, Apple, and others hope that inhabiting such platforms with realistic digital characters and scenery will fuel mass-market consumer adoption.

Former visual-effects artist Paul Debevec at the University of Southern California helped design the Life Stage, perhaps the most refined device for capturing digital scans of humans for animation. He also helped Google build an upgrade in an effort to generate convincing digital people for AR and VR platforms.

Harvard Business School's Shoshana Zuboff says this mirrors a similar trend in artificial intelligence, where major technology companies seek to lure scientists from government or university jobs.

From The Wall Street Journal
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