Retailers are increasingly reliant on augmented reality (AR) technology to help consumers try on products, hoping to virtually recreate the real-world shopping experience during the current pandemic.
Many retailers are using AR offerings from Snapchat parent company Snap, which started adding shopping filters in January, and currently offers AR try-ons for luxury brands.
Some companies have developed AR applications exclusively for trying on products, like sneaker firm Wanna Kicks; others have teamed with retailers to help create AR experiences focused on their items.
Snap in June issued a technical library of tools to help developers recognize and classify objects to generate AR filters for Snapchat.
Retailers using AR hope the virtual try-ons can make product exchanges and returns less likely.
From The New York Times
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