Home → News → 96% of U.S. Users Opt Out of App Tracking in iOS 14... → Full Text

96% of U.S. Users Opt Out of App Tracking in iOS 14.5, Analytics Find

By Ars Technica

May 12, 2021

[article image]

U.S. users have opted out of application tracking nearly all (96%) of the time following Apple's release of iOS 14.5 in April, according to mobile app analysis platform Flurry Analytics.

That release was accompanied by Apple’s launch of enforcement of the App Tracking Transparency policy, which requires iPhone, iPad, and Apple TV apps to request user consent to monitor their activity across multiple apps for data collection and ad targeting.

Based on data from roughly 1 million mobile apps, Flurry Analytics said U.S. users agree to be tracked only 4% of the time; globally, the firm found that number reaching 12%.

From Ars Technica
View Full Article


Abstracts Copyright © 2021 SmithBucklin, Washington, DC, USA


No entries found