An Accenture survey of 1,000 16- to 21-year-olds in the U.K. found that movies, TV, and social media are more likely than schools or teachers to be the main source of information about technology careers.
Social media was the leading source, cited by 31% of respondents, compared to parents (29%). TV and film were cited by 27% of respondents, teachers by 24%, and school by 19%. Meanwhile, 44% of young women said they had good digital skills, versus 40% of young men; yet fewer than 25% felt confident about obtaining a tech job. This "indicates a worrying disconnect between young people, particularly girls, and a changing jobs market," says Accenture's Shaheen Sayed.
Respondents interested in tech jobs said they would most likely pursue careers in artificial intelligence, data analytics, and cybersecurity, which are the top three subjects in online tech media at present.
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