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Google Quietly Tweaks Image Searches for Racially Diverse Results

By Bloomberg Businessweek

October 20, 2021

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Google updated its algorithms in an effort to promote more racially diverse results in image searches -- the tech giant's latest attempt to excise biases from the world's most popular search engine.

The recent change, implemented without a formal announcement, is meant to present a variety of skin tones in image queries related to beauty, such as "beautiful skin" and "professional hairstyles," as well as simpler people-related searches like "woman" or "happy family," the Alphabet Inc.-owned company said Tuesday.

"We've started to roll out an improvement to Google Images to promote greater skin-tone diversity so more people can find relevant and helpful results," a Google spokeswoman said in a statement. "We're in the early phases of this effort and are continuing to experiment to provide greater diversity in results."

From Bloomberg Businessweek
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