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Zillow Quits Home-Flipping Business, Cites Inability to Forecast Prices

By The Wall Street Journal

November 4, 2021

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Real-estate firm Zillow Group Inc. is exiting from the home-flipping business, saying Tuesday that its algorithmic+ model to buy and sell homes rapidly doesn't work as planned.

The firm's termination of its tech-enabled home-flipping business, known as "iBuying," follows Zillow's announcement about two weeks ago that it was halting all new home purchases for the rest of the year. At the time, Zillow pointed to labor and supply shortages for its inability to renovate and flip houses fast enough.

In a statement Tuesday, chief executive Rich Barton said Zillow had failed to predict the pace of home-price appreciation accurately, marking an end to a venture the company once said could generate $20 billion a year. Instead, the company said it now plans to cut 25% of its workforce.

From The Wall Street Journal
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