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U.K. Competition Watchdog Orders Meta to Sell Giphy


December 1, 2021

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Facebook's parent company, Meta, has been ordered to sell Giphy by the U.K.'s Competition and Markets Authority.

The company, then known simply as Facebook, bought the Gif-sharing search engine last year for a reported $315m (£236m).

It planned to integrate Giphy's vast database of looping short video animations with another of its existing social-media platforms, Instagram.

But the CMA ruled the purchase unfair to competing social-media platforms.


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