Amazon will open a 30,000-sq.-ft. clothing store in Los Angeles later this year, leveraging its technological expertise to give shoppers "a seamless and elevated shopping experience."
Customers at the Amazon Style outlet will use quick response codes to view products’ sizes, colors, and ratings, and will be able to place orders for other products via touchscreens in fitting rooms; palm-recognition scanners will expedite checkout.
Neil Saunders at GlobalData Retail described Amazon Style as an "experiment" through which the etailer will attempt to widen its customer base, garner a piece of the physical retail market, and expand its knowledge of consumer buying habits.
From The Washington Post
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