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Google's 'CEO' Image Search Gender Bias Hasn't Really Been Fixed

By University of Washington News

February 18, 2022

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University of Washington (UW) researchers have disproved Google's claims it corrected gender biases for certain job terms in its image search that was uncovered in 2015 by another UW team.

The researchers showed Google has only partly fixed the problem, demonstrating that adding another search term to the profession—"CEO + United States," for example—returned fewer photos of cis-female-presenting people than cis-male.

This bias was shown to still exist across four major global search engines, including Google.

"We wanted to be able to show that this is a problem that can be systematically fixed for all search terms, instead of something that has to be fixed with this kind of 'whack-a-mole' approach, one problem at a time," said UW's Chirag Shah.

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