Creepy cookies that track all your online activity are (slowly) being eradicated. In recent years major web browsers, including Safari and Firefox, have restricted the practice. Even Chrome has realized that cookies present a privacy nightmare. But stopping them ends only one kind of online tracking—others are arguably worse.
Fingerprinting, which involves gathering detailed information about your browser's or your phone's settings, falls into this category. The tracking method is largely hidden, there's not much you can do to stop it, and regulators have done little to limit how companies use it to follow you around the Internet.
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