Real-time bidding (RTB) is a process in which algorithms bid for ad space on a publisher's site on behalf of advertisers. RTB runs in the background on websites and apps and tracks what you look at, no matter how private or sensitive it is. As a result, your personal data is broadcasted daily to thousands of companies.
According to the data presented by the Atlas VPN team, Americans have their online activity and location exposed 747 times daily. On the other hand, Europeans have their data breached 376 times a day on average - almost twice less than the US figures.
The data is based on Irish Council for Civil Liberties report The Biggest Data Breach. The research reports on the scale of real-time bidding data broadcasts in the US and Europe for the first time. The data shows the number of broadcasts sent about a person, rather than the number of advertisements displayed to them.
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