Researchers at software company Mysk found Apple is collecting personally identifiable information from iPhones, despite the company’s promises that the devices' usage data is anonymous.
The researchers analyzed iPhone data sent to Apple, which includes a permanent, immutable ID number called a Directory Services Identifier (DSID) directly tied to the user's name.
"It's one-to-one to your identity," explained Mysk's Tommy Mysk. "All these detailed analytics are going to be linked directly to you. And that's a problem, because there's no way to switch it off."
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