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AI Is Here, and It's Making Movies. Is Hollywood Ready?

By Los Angeles Times

December 29, 2022

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The movie industry could be revolutionized with the help of artificial intelligence (AI) software. Technology developed by Flawless, an AI filmmaking company, uses a neural network to recreate filmed scenes of an actor's face to match newly recorded dialogue. "You can't tell what's real and what's not," says Flawless co-founder Scott Mann.

Elsewhere, technology from Papercup produces synthetic human voices for dubs and voiceovers, and Digital Domain uses machine learning to recreate actors in scenes where stunt doubles are needed.

Such software is raising ethical concerns, particularly about consent. "What actors thought they were agreeing to isn't literally what is created," says Associate Professor Scott Stroud of the University of Texas at Austin.

Mann cites the benefits of AI, including breaking down language barriers, eliminating the need for reshoots, and even allowing for product changes in films to generate revenue from new sponsorships.

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