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LG, Whirlpool Target Customers Disconnected from 'Smart' Appliances

By The Wall Street Journal

January 25, 2023

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Appliance manufacturers LG Electronics and Whirlpool are trying to entice customers whose "smart" appliances are not connected to the Internet to embrace the technology.

The manufacturers' continued development of smart devices hinges on consumers keeping them connected to the Internet via Wi-Fi.

Connected appliances provide manufacturers with data and insights about how customers use their products.

Henry Kim at LG platform ThinQ said the company is striving to better inform consumers on the sales floor about connectivity's perks; it also is working with delivery agents to ensure they connect appliances during installation.

Whirlpool's Murat Genc said the firm is exploring "self-healing" capabilities so appliances can automatically reconnect to the Internet in the event of Wi-Fi outrages.

From The Wall Street Journal
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