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Will the Metaverse Be Entertaining? Ask South Korea

By The New York Times

January 30, 2023

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South Korea's entertainment industry is producing virtual content as a gateway into the metaverse.

South Korean producer Kakao Entertainment aims to expand the virtualization of K-pop artists by creating a wholly virtual, interactive band through a partnership with mobile gaming company Netmarble.

Kakao also produces the "Girl's Re:verse" virtual K-pop show, and is considering potential album releases, brand endorsements, videogames, and digital comics.

South Korea's government is investing more than $170 million to develop virtual entertainment through a "metaverse alliance" with hundreds of businesses.

From The New York Times
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