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Microsoft Unveils AI-Powered Bing, a New Challenge to Google Search


February 7, 2023

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Microsoft on Tuesday unveiled a new version of its Bing search engine that adds the technology behind ChatGPT technology, an AI system for conversational and creative responses that marks the first big chance in years to get ahead of search king Google.

Bing now is an "AI-powered co-pilot for the web," Microsoft said, delivering search results infused with information from the large language model from Microsoft partner OpenAI. Bing also gets a new chat window that Microsoft said will help deliver shopping lists, travel advice, shopping advice and trivia games. And the technology also is built into Microsoft's Edge browser, able to perform tasks like summarizing PDFs and generating LinkedIn posts.

"All computer interaction is going to be mediated with an agent helping," Chief Executive Satya Nadella said at a launch event at the company's headquarters in Redmond, Wash. "We're going to have this notion of a co-pilot that's going to be there across every application."

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