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It wouldn't be completely out of character for Joe Rogan, the comedian turned podcaster, to endorse a "libido-boosting" coffee brand for men.

But when a video circulating on TikTok recently showed Mr. Rogan and his guest, Andrew Huberman, hawking the coffee, some eagle-eyed viewers were shocked — including Dr. Huberman.

"Yep that's fake," Dr. Huberman wrote on Twitter after seeing the ad, in which he appears to praise the coffee's testosterone-boosting potential, even though he never did.

From The New York Times
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