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South Korean Girl Band Offers Glimpse into Metaverse

By Reuters

March 15, 2023

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South Korean girl quartet MAVE: exists exclusively in the metaverse, where Web designers and artificial intelligence (AI) produce the songs, dances, interviews, and even the appearance of the group’s human-like avatars.

Viewers note the band is more natural-looking than previous virtual entertainers because new tools allow developers to add more realistic details, while an AI voice generator makes the performers multilingual.

MAVE: is the product of Metaverse Entertainment, a business established by South Korean Internet company Kakao and gaming firm Netmarble.

Metaverse Entertainment's Chu Ji-yeon described the band as an "ongoing" project to investigate new business opportunities and find ways to bypass technological challenges.

From Reuters
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