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Google Just Launched Bard, its Answer to ChatGPT—and it Wants You to Make It Better

By MIT Technology Review

March 22, 2023

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Google has launched Bard, the search giant's answer to OpenAI's ChatGPT and Microsoft's Bing Chat. Unlike Bing Chat, Bard does not look up search results—all the information it returns is generated by the model itself. But it is still designed to help users brainstorm and answer queries. Google wants Bard to become an integral part of the Google Search experience.

In a live demo Google gave me in its London offices yesterday, Bard came up with ideas for a child's bunny-themed birthday party and gave lots of tips for looking after houseplants. "We really see it as this creative collaborator," says Jack Krawczyk, a senior product director at Google.

No one knew how popular OpenAI's DALL-E would be in 2022, and no one knows where its rise will leave us.

Google has a lot riding on this launch. Microsoft partnered with OpenAI to make an aggressive play for Google's top spot in search. Meanwhile, Google blundered straight out of the gate when it first tried to respond. In a teaser clip for Bard that the company put out in February, the chatbot was shown making a factual error. Google's value fell by $100 billion overnight.

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