Application Programming Interfaces (APIs) are becoming the new gold in tech. Like Reddit, Twitter CEO Elon Musk wants companies using the social platform's data to pay for it.
Microsoft, however, isn't interested. The tech giant announced plans to remove Twitter from its advertising platform next week instead of paying to retain access to API, an acronym for Application Programming Interface. APIs allow two or more technologies or software applications to connect and communicate with one another. They are specially deployed for system integrations and interoperability.
"Starting on Apr. 25, 2023, Smart Campaigns with Multi-platform will no longer support Twitter," Microsoft said on its site. That also means by that date, users will lose access to their Twitter accounts via its Digital Marketing Center's social media management tool. They will be unable to create and manage drafts or tweets, view past tweets and engagement, and schedule tweets. "Other social media channels such as Facebook, Instagram, and LinkedIn will continue to be available."
Musk was angered by the move, claiming in a tweet on Apr. 19 that the software manufacturer, a major backer of OpenAI's ChatGPT, used Twitter's data to train AI models without consent. Musk then threatened legal action.
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