Social network analysis explains why some sites succeed and others fail, how physical and online social networks differ and are alike, and attempts to predict how they will evolve.
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Analyzing Online Social Networks
By Bill Howard
Communications of the ACM,
Vol. 51 No. 11, Pages 14-16
10.1145/1400214.1400220
![[article image]](https://cacm.acm.org/system/assets/0000/0070/081101_CACM_analyzing_social_networks.large.jpg?1476779410&1228177486)
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