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Now Your App Knows Where You Are

By Technology Review

October 7, 2010

A new platform for analyzing when, where, and how smart-phone apps are used will soon be available to thousands of mobile developers.

Appcelerator—a software development platform that lets Web programmers create apps that run natively on both iPhone and Android devices—will release the new mobile analytics platform within the next three months. The platform was developed by Appcelerator and FortiusOne, a company that specializes in visualizing location information.

Accurate geolocation analytics data will help companies improve their software and make money from location-targeted advertising.

Appcelerator has around 72,000 users, including developers from large businesses such as NBC and Budweiser. It has proven popular because it lets developers create apps without requiring the technical expertise needed to build them from scratch.

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