The data revolution has turned customers into unwitting business consultants, as our purchases and searches are tracked to improve everything from Web sites to delivery route.
From The Atlantic
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The Big Data Boom Is the Innovation Story of Our Time
By The Atlantic
November 23, 2011
![[article image]](https://cacm.acm.org/system/assets/0000/6630/112311.theatlantic.data.large.jpg?1476779421&1322066185 "Digital data")
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