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How Google and Microsoft Taught Search to 'understand' the Web

By Arstechnica

June 8, 2012

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Despite the massive amounts of computing power dedicated by search engine companies to crawling and indexing trillions of documents on the Internet, search engines still can't do what nearly any human can: tell the difference between a star, a 1970s TV show, and a Turkish alternative rock band. That’s because Web indexing has been based on the bare words found on Webpages, not on what they mean.

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