If you ask an Internet ad guy to defend himself—to explain why you, dear Web surfer, should feel comfortable letting him serve you ads based on everything you do online—you’ll likely hear two arguments.
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The ncanny Valley of Internet Advertising
By Slate
August 24, 2012
![[article image]](https://cacm.acm.org/system/assets/0000/8966/82412.slate.armor_ad.large.jpg?1476779428&1345831315 "Screenshot with armor ad")
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