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By GigaOm
October 30, 2012
![[article image]](https://cacm.acm.org/system/assets/0000/9664/11512.gigaom.virus.large.jpg?1476779406&1352137450 "Virus warning")
If there was any doubt left that Tumblr is trying to become more of a mainstream media entity, albeit with its own odd twist, it was removed recently when the service hired bloggers to cover the Republican and Democratic national conventions in a kind of Tumblr-style stab at political journalism.
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