The Chess Player Who Couldn't Pass the Salt

Our company is looking at handing much of our analytics to a company that claims to use "Soft AI" to get answers to questions about the data we have collected via our online sales system. I have been asked by management to evaluate this solution, and throughout the evaluation all I can see is that this company has put a slick interface on top of a pretty standard set of analytical models. I think what they really mean to say is "Weak AI" and that they're using the term Soft so they can trademark it. What is the real difference between soft (or weak) AI and AI in general?

Feeling Artificially Dumb