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By The Conversation
April 2, 2018
![[article image]](https://cacm.acm.org/system/assets/0003/0751/4218.theconversation.facebook_targeting_model.large.jpg?1522680736&1522680735 "Facebook targeting model")
The researcher whose work is at the center of the Facebook-Cambridge Analytica data analysis and political advertising uproar has revealed that his method worked much like the one Netflix uses to recommend movies.
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